Bespoke E-Commerce Website Development

We have accumulated solid experience in creating complex and reliable e-commerce solutions for custom and highly scalable B2C / B2B trade portals on commercial and public platforms. Professional skills of developers include integration with third-party solutions, adaptation of platforms to the needs of the customer and the e-commerce software development.

Our solutions are ready for work, valuable for end users and increase the efficiency of your business due to increased profitability of investments and overall productivity. We can develop software for e-commerce for various industries: enterprises, B2B trade networks, B2C trading platforms, small and medium-sized businesses.

E-Commerce Development Services

Regardless of whether our customers want to change the design or code structure of an existing solution or to get a new one, we are ready to support and develop high-performance, interactive and reliable software that meets all the requirements of the modern world of e-commerce. We offer our customers the following development services:

  • Web development and customisation
  • Development of applications for e-commerce
  • Creating shopping carts for e-commerce
  • Integration of payment systems
  • Development of plug-ins and modules
  • Changing the properties of CMS for the needs of consumers
  • Social commerce and mobile applications for e-commerce

Technologies:

  • PHP: PHP, Yii, Symfony, PHP Unit, LESS, Zend, CodeIgniter, Zurmo, SugarCRM, Drupal, Magento, WordPress, PrestaShop, CSS3, HTML5, Node.js, RequireJS, AngularJS, Underscore.js, Backbone.js, React, Redux MySQL, MongoDB, RabbitMQ, Redis, Oracle, PostgreSQL, MS SQL Server, Memcached, Memcache, REST, SOAP, Apache, nginx, php-fpm, JSON, XML, Docker, Vagrant, webpack, Rancher, Composer, npm
  • Java: Java, Hibernate, JSF, XSLT, Lucene, Groovy, Grails, jUnit, JOSSO, Spring (IoC, security, transactions), NGUnit, jQuery

E-commerce Website Development: Options, Functionality and Cost

The idea originated in the 70s, today e-commerce is a powerful sphere of the economy with annual turnover exceeding $ 1 trillion (!) Dollars globally and 500 billion rubles within Russia. Separately, we can single out a newer sphere - mobile commerce, where goods and services are sold through smartphones and tablets.

Where to begin?

Each owner of online business needs the following:

  • Tools for creating and updating a website, catalogs
  • Paid domain ($ 10 per year) and hosting (from $ 10 to $ 100 per year)
  • Order Process
  • Payment Methods
  • Delivery
  • Tracking orders
  • Marketing strategy (including the budget for website promotion)
  • Collection of statistics and reporting
  • Additional options
  • Mobile version: adaptive layout, mobile website or mobile application
  • Support (from $ 500 per year)

Available options

There are several ways, each of which is good in its own way.

Online solutions

There are a lot of plaformom, offering everything you need to work online store for a small fee:

  • Shopio
  • Shopify
  • BigCartel
  • Volusion
  • Yahoo Small Business

How it works: register on the website, choose a suitable plan, add your goods, "polish" the style and ... it's ready! The option is good for start, but in the future it will be necessary to think about your own separate website.

Pros:

  • Quick start. The minimum period from the idea to the start of sales.
  • Low initial investment. Prices for a month of service range from $ 10 to $ 300 per month ($ 120 to $ 3,600 per year, respectively) depending on the privilege set. Plus, you can refuse services at any time.
  • Ease of implementation. No code, you just customize the template, add your products.
  • No need to think about hosting, etc., you immediately get ready to work online store.

Cons:

  • Bounded functional. You can choose only from what is. You can not order the development of new features and integrations. Drawing a parallel with reality, you seem to rent a boutique in a large shopping center.
  • Scalability. Ideal for those who are just starting out and do not have large volumes. For larger revs, other options are better.
  • It can be more expensive in the long term.

Development on the basis of frameworks

Usually the website is developed on the basis of one well-known frameworks (for example, php or Java frameworks, .NET, Ruby on Rails, etc.). The initial stage will be the creation of a software specification based on your vision and requirements. She will ask a course of development.

Pros:

  • Completely customized website and optimal functionality.
  • Unique design. The website will reflect the style of your company and help shape the perception of the brand.
  • High speed and excellent scalability. The use of a flexible architecture will allow us to cope with the expansion of the functional and load growth without problems. You will get more "clean" code and excellent speed of loading pages. Plus, full testing and adaptation to the requirements of SEO.
  • Mobile solution. This can be an adaptive layout, mobile version or a separate application - depending on the specifics of the project.
  • Benefits in the long run. Use all the benefits and you will get the best price / quality combination. Moreover, your website is also your product. The rights belong to you and you can do with it whatever you want.

Cons:

  • High initial cost. On average, from $ 10,000 to $ 50,000. In some cases, the cost can be hundreds of thousands of dollars. Everything depends on the scale of the project, the level of expertise and reputation of the performer.
  • Term of the project. The initial development will take more time: the framework is the framework of the website, everything else will need to be "rebuilt".
  • Requires expert knowledge.
  • Further support. You can hire full-time employees or third-party executors to solve technical issues. On average, the cost is 500 $ / year and higher, depending on the scale of the work.

A quality product is worth the money, but you need to compare these expenses with the needs and opportunities. You have large volumes and a flow of customers - the custom website on the framework is best suited. It is necessary simply and quickly - try the CMS.

Our clients

6 ways to reduce the percentage of opt-out in e-commerce

If you sell anything on the Internet, you know how important it is to properly lead potential customers through all the stages of the sales funnel. It's not difficult when you are distracted from thinking about real life situations and stop using them in e-commerce.

Let's give a simple example: you go home from work and remember that your refrigerator is empty. You decide to go to the grocery store to buy something for dinner. You put the necessary products in the basket and go to pay, but on the way out you see that only one ticket office works, and before you turn in 10 people. What will you do? Most people will just put a shopping cart on the nearest shelf, pick up a phone and order a pizza.

The refusal to buy on the Internet goes according to the same scenario: users come to the website with a high intention to make a purchase, but leave it, without completing the action. According to the Baymard Institute, the average refusal rate is 67.91%. This means that for every 100 people who viwebsited the site, there are 68 who refused to make a purchase. Think about how much money you lose because of this phenomenon.

A Few Steps is Still too Much
img1img2
Let's face it: our attention can very quickly switch from one subject to another, especially when it comes to online stores. If the user is offered too many actions to make a purchase, he immediately goes to the website of competitors, where it can be done in one click. The simpler your users will make a purchase, the more likely they will do it.
Mobile in Priority
img1img2
About 4 billion people around the world own mobile phones. 25% of them use it as the only way to access the Internet. In addition, 9 out of 10 mobile searches lead to action and more than half lead to sales, and this trend will only increase over the next few years. Many companies, including such giants as Google, adhere to the Mobile strategy in priority, which is what we advise. Instead of building the user experience of your customers on computers, you need to optimize it for the mobile environment. The present and the future belongs to mobile commerce and those who ignore this fact will face the highest percentage of refusal to make purchases.
Customers Trust other Customers More than they Trust you
img1img2
When your potential customers think about whether to buy a particular thing, they are looking for social evidence, often in the form of positive feedback. While the potential buyer may not trust that you are talking about your own products, perceiving this as an attempt to "sell", they are much more inclined to trust the feedback of customers who have already bought your product - especially if they share their opinion on social networks.
Design Affects the User Experience
img1img2

Perhaps you do not pay enough attention to the design and content of your website, but believe me, they greatly affect the percentage of failure and conversion. Quality copywriting and competent design provide the user with visual clues throughout the entire journey on the website. Low-quality photographs and badly designed templates in no way increase the likelihood of a purchase.

Study the analytics of your website to determine exactly where the user refuses to take further action and find out what's wrong with this page. Usability testing allows you not to be guided by guesses and considerations, but to clearly understand what your users are experiencing difficulties with.

Customers want to Make a Purchase, not pay
img1img2

It is very important to make the purchase process simple and understandable for the user by reducing the discomfort associated with creating an account and choosing a payment method. If you ask the user to enter all the information necessary to create an account, including the name, email address, mailing address and payment method, the chances of that he will refuse to do so will increase.

In order to facilitate this procedure for the user, we recommend implementing OCR technology in the mobile application. Optical character recognition is a common method of digitizing data. With the help of optical text recognition, the user can take a photo of his credit or debit card and recognize the necessary data in a second. This also eliminates the problem of incorrectly entering information about the card, especially on the mobile device. When the user is ready to complete the transaction, do not let him change his mind.

Be Careful with Retargeting
img1img2

Today, a popular way to attract potential customers is retargeting, which is launched after the user leaves your website. But remember that any interaction with the user should be purposeful. For example, when a user sees a thing he refused to buy, in all the ads on all websites he visits after leaving your, believe me, he mentally makes a note never to come back to you. Users still want to keep their privacy. If you want to use retargeting, you must make it targeted and limit the number of impressions to a potential customer.

You spend so much energy on attracting quality traffic to your website. Do not give these small nuances to prevent users from making purchases in your company. Instead, focus on A / B testing and iterative website optimization to continually improve the user experience of your customers. Conversion rates will be grateful to you, just like your customers.

If you are interested in developing an E-commerce solution - you can contact us, and we will try to promptly answer all your questions.