Website Development in London: How to Develop a Great Site

As the time-proven website development team from London, we know that there are many ways to generate traffic to your website and increase sales. Let us help you with your business.

London Specialists with Advanced Web Development Skills

You can use search engine optimization strategies, write interesting and useful content, create impressive designs, or implement efficient features, but to impress Google and your customers, you must find the right combination of these elements.

Website design and development is the main concern of many modern businesses, hoping to build a strong online presence so that the largest audience of Internet users can be seen. We have talented London web development experts, business analysts and designers who have prepared a number of tips to help you create a perfect business website. When designing your business website, read and observe the advice of the expert development team.

Availability and content

Bill Gates said "content is king" and this is how the world of network marketing was maintained. So make sure that your content is clicked with the customer and motivate them to buy your products and services. Another important thing to note is the availability of your site - if your visitors can easily access your site and find what they are looking for the second time, you will provide a good experience for your customers. Relationship with customers and build trust.

Attractive Visual Design

When the visitor first visits your website, the design is the first to notice. So note that the best website in London to choose to develop to ensure that your website stands out and attract customers. Keep in mind that the look and feel of your website represents your online business and impresses your customers first, so do not ignore it.

SEO and integration of social networks

Search engine optimization can improve the ranking of your website in search engine results, especially if you target your audience. Social networking integration is another important feature that significantly improves your SEO, so make sure your London development specialist is proficient in this area of ​​development. Let your customers have the opportunity to share content, crawl your page, like your post, and join your social community to promote your brand on social networks like Facebook, LinkedIn, Google+,Twitter and more.

Attractive and intuitive interface

The style of the website and the color of its use should reflect the identity of your brand. So when you choose the color scheme of the website, if you provide some professional services to make the design more intelligent and gentle, if you run entertainment or fashion business, choose vivid colors, combine them with the visual aesthetic program. This is a starting point of any development undertaking. In addition to the visual appeal, but also consider the usability and intuitive interface, because the delicate navigation and the non-intuitive structure will not attract visitors. For simplicity and effort, remember that the user should see what the purpose of each element is by looking at it.

Security and Responsiveness

The Internet is full of threats such as viruses, hackers, malicious programs and other harmful backends and front ends that you must protect your website. This is especially important because many consumers today like to shop on mobile devices such as smartphones and tablets. Therefore, you not only want to ensure security, but also provide the ability to respond to your site to adapt to different sizes of client devices.

Cross-Browser Compatibility and Customer Feedback

Despite the high popularity of smartphones, many people still like to surf the Internet on a desktop computer, so make sure your website is compatible with all major browsers and their versions. You may use Google Analytics to check which browser your visitors are using. Do not forget to let customers have the opportunity to leave comments, so you build trust in your brand and connect to the customers. People will visit your site, share their opinions with others about your product, ask your questions and see what others think about you so that your customers have the opportunity to express themselves.

Domain name and hosting

Carefully select the domain name of your site to reflect the brand or product you sell. The domain name should indicate your business area, unforgettable and accurate so your customers can easily remember when they want to visit your site again. Make sure the spelling is correct and use elaborate words because they are harder to remember. Talking about the host, look for a service that meets your needs and meets your budget. A server with advanced backup and security features is the solution that best fits your long lifecycle for your online platform.

Can I build my business website in WordPress?

More and more business customers with the popularity of WordPress in the company grow with this problem next to us. As an experienced web development agency in London, we think WordPress is a suitable solution for companies wishing to build a good reputation due to lack of customization options. Custom web development is better than WordPress because it can cater to your specific business needs and even have a single page website created specifically for you that offers you more freedom and choice than the large embedded portal of WordPress. However, WordPress also has its advantages, we want to tell you all the pros and cons, so that you make a wise decision.

Advantages of the WordPress site

  • Training

If you have any development problems or need support of your WordPress website, you can easily find answers to your questions on the web because there are millions of video tutorials, articles, communities and other WordPress training resources - all you Do you need to do Google?

  • Easy to use

Customizable WordPress features may not be very intuitive, but are very good for content publishing. The editor is very convenient and effective, although it does not have some useful elements such as subtitles.

  • Available Resources

WordPress Tools, Add-ons, and other features are everywhere - you can easily find anything you need. However, this is a disadvantage - many of the features on the Internet are of poor quality, so be careful.

  • Integrate many opportunities

You can add forms and integrate all the plugins, tools and other features you need. There are many catalogs of plugins that can provide hundreds of integration tools.

  • Custom options

WordPress offers unlimited themes, plugins, post types, widgets, and other options to make the look and feel of your site absolutely custom. And it also has many APIs to cover every aspect of WordPress development.

Our clients

Failure in development of the WordPress site

Search Engine Optimization

The WordPress site has some standard SEO options, but they are not always enough to make your website the top of Google search results. There are different SEO plugins, but unfortunately, its features can’t be compared to tools that can be used for other solutions.


The platform does not offer database and database tools, but you can use the managed hosting service of WordPress that provides this functionality. This means you need to pay for the use of page caching, database optimization, registry files and other important tools to complete the functional website to ensure the stability and security of your site.

I18N (Internationalization)

The platform informs you how to internationalize different tools and themes without providing localized content integration. However, you can use the multilingual plugin, which will promote the task.


About a quarter of websites are supported by WordPress, making it the main purpose for hacking. As mentioned above, hosting topics and thematic updates will help you solve many development problems, but once again you need to pay an additional fee. In this case, our London-based development expert recommends creating a children's theme because if you continue to update your parent theme, your site may be at risk because it can not be updated.


WordPress themes often have excellent design, but often lack speed, custom options and optimization. In addition, many themes and widgets are a very rigid development. There is no doubt that you will have to waste valuable time trying to optimize these off-the-shelf solutions by rewriting the code again, which is the children's theme, you will help a lot.

London web development experts for your

You can hire website development team in London to create a web extension of your business. Our software development company has a great experience in developing websites and apps for a variety of businesses in different industries. If you would like to consult a software specialist located in London, please do not hesitate to contact us.